Define, develop and execute content marketing plan and objectives, ensuring that activities align with the overall content strategy
Plan integrated content across all content channels (social media, ads, email, blog, etc.)
Ensure content plans support the desired goals and objectives of Product, Growth, Marketing, etc.
Use data to demonstrate the success of content efforts and adjust plans and strategies accordingly
Set clear goals and priorities for content creation, proactively communicating objectives, results, and challenges
Evaluate research on user requirements, market trends, and competition
Analyze content marketing metrics and makes changes as needed
Ensure the integrity of brand narrative (voice, style, tone)